You want a private practice that feels clear, steady and easier to grow.
Imagine this...
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A practice where enquiries feel consistent, clients feel aligned to you and any clients ending, pausing or moving to fortnightly doesn't send you into a tail spin.
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Becoming clear, visible and chosen for the work you actually want to be known for, so the right clients can find you, recognise themselves in your words, and feel, “she gets it.
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You know what to say, where to show up, and how to communicate your value in a way that feels human, ethical and effective, like an extension of who you already are, not a performance you have to force yourself into.
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Building a practice with more money, more breathing room and more choice
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You have made a decision, whether that means leaving your day job, stepping away from low paid agency work, raising your fees or choosing clients who feel aligned, you’ll finally feel proud of the business you have built.
Is this you…?
⏩ You are waiting for clients to find you on directories
⏩ Struggle to explain who you help in a way that feels clear, specific and easy to choose.
⏩ Lean on your modality, qualifications or therapy jargon because you are not sure how to say what actually makes your work different.
⏩ Dabble in posting content that sounds professional, but does not seem to turn into clients.
⏩ Feeling exposed, awkward or judged every time you try to be more visible.
⏩ Saying yes to low fees or clients that leave you feeling drained because it's better than no clients.
You're capable of serving more clients, you don't need to pin your hopes on directories anymore.
This is what you need to book out your private practice and bring in consistent income...
A clear direction for your business
You know what you are building, who you are speaking to, what you want to be known for, and what your next move needs to be.
Positioning that makes you visible and chosen
Your message becomes specific enough for the right client to instantly understand why you are the therapist for them.
Marketing that feels focused and grounded
Your content, directory profile, website copy and visibility all start saying the same clear thing: who you help, what they are struggling with, and why your work matters.
Confidence turning enquiries into income
You know how to respond to interest, hold your fees, guide the next step and make it easy for the right clients to say yes to working with you.
Hey, I’m Fi :)
Business Coach to Therapists ➝ Qualified Therapist ➝ Founder of The Private Practice Playroom
For the past 4 years, I’ve been helping therapists get booked out beyond the directory.
We do this by focusing on 4 essential areas every thriving private practice needs: clarity in your niche and message, ownership of your voice, boundaries and fees, reach through stronger visibility and marketing, and expansion into more income, capacity and choice.
And I care deeply about this work because I know how many brilliant therapists are sitting behind vague profiles, inconsistent enquiries and quiet directories, wondering if they are the problem.
They’re not.
Most therapists were trained to be excellent clinicians.
You weren’t however taught how to market and sell yourself.
That is the gap The Private Practice Playroom exists to fill.
What makes my approach different is that I’m not teaching private practice from a dusty rulebook of what used to work ten years ago.
I’m in it.
I’m both a Business mentor and a Therapist. I bring the passion and strategy of someone who understands the clinical world, but also sees where the industry is changing and what therapists need now to make more money.
In the last four years, I’ve supported therapists to:
⏩ Become fully booked with more aligned clients
⏩ Raise their fees, with some charging up to £250 per hour
⏩ Improve their directory profiles so they actually convert
⏩ Leave low-paid agency work and create more choice
⏩ Launch new offers, grow their visibility and start owning their role as the business owner
The Private Practice Playroom has been designed to help you do the same. You’re ready to be booked out and stay booked out. Let's do it together.
WHAT PEOPLE ARE SAYING
“I am currently flying & turning down work as I am so busy.”
“Fi kickstarted a huge change in me & the way I think about myself in business and the value I place on myself. I can’t thank you enough.”
How we do it...
The C.O.R.E Method
A proven 4 step method to book out your private practice with clients who light you up…
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01 / Clarity
This is where you become clear enough to be chosen.
⏩ We define your client, niche, positioning & messaging.
⏩ This is where you move from generalist to specialist and become known for the work you most want to do.
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02 / Ownership
This is where your business starts to feel like you.
⏩ We help you bring your voice, values, boundaries, fees and way of working into alignment with the therapist you already are.
⏩ You will feel more confident holding your fees, communicating your value and building a business that reflects who you are, not just what you offer.
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03 / Reach
This is where the right people start to find and recognise you.
⏩ We choose the visibility channels, content and messaging that make sense for your clients, your capacity and your business.
⏩ Your visibility will become more focused, more recognisable and easier to repeat.
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04 / Expansion
This is where your practice becomes more consistent, spacious and sustainable.
⏩ We help you strengthen the path from visibility to enquiry, so more of the right clients can move towards working with you.
⏩ Your practice will become easier to grow, easier to trust and less dependent on directories alone.
The Result?
You become clearer in your message.
More confident in your business.
More visible to the right people.
More consistent in attracting clients.
The CORE Framework helps you build a private practice that is easier to understand, easier to choose and easier to grow.
Booked out beyond the directories.
🎓 CORE Monthly Masterclasses
x 1 Focused business training per month that follows the CORE Framework, so you always know what you are working on and why it matters.
You’ll get practical training on the exact area your business needs next, from refining your niche and strengthening your message to improving visibility, client attraction, money, mindset and AI-aware growth.
🔥 Implementation Calls
x 1 Live support call per month to help you turn insight into action.
Bring your questions, profile, content, offers, pricing, visibility blocks or stuck points, and we work through them together. This is where ideas become decisions, and decisions become movement in your actual practice.
🧰 The Therapist Vault
Templates, tools and resources created specifically for therapists.
Inside the Vault, you’ll find scripts, prompts, frameworks, checklists and business tools to help you save time, reduce second-guessing and create clearer content and quicker conversions.
💬 Chat Channels
A dedicated space where you can connect, ask questions and stay involved between calls.
Inside, you’ll find spaces for business advice, wins, promotions & skills swaps and even the “ffs room” for the days when business feels like a lot.
👀 Visibility & Profile Support
x 1 Direct support call per month to make your work clearer, stronger and easier to choose.
Get feedback on your directory profile, website copy, content ideas, messaging and visibility, so potential clients can understand who you help, how you help and why your work is the right fit for them.
🏆 Wins, Spotlight & Community Momentum
A place to be seen, celebrated and supported.
Progress gets acknowledged whether it’s a profile update, a new enquiry, a pricing shift, a visibility win or a mindset breakthrough, you are part of a community that sees the work you are doing and helps you keep going.
What life looks like inside The Private Practice Playroom
01 / Always know what to focus on next.
Each month, the CORE Framework gives your business a clear focus, so you know what matters now and where your attention will create the most movement.
02 / Bring the questions you usually overthink alone.
From profile tweaks to pricing wobbles, content ideas and “why am I not getting enquiries?” spirals, you have a place to bring the thing while it is still live.
03 / Turn insight into action.
The calls, clinics and resources help you apply what you are learning to your actual practice, so your profile, messaging, visibility and client attraction keep getting stronger.
04 / Surrounded by therapists who get it.
You are building alongside therapists who understand the emotional, ethical and practical reality of private practice, so your progress is seen, supported and strengthened.